Our Opening Sequence

My Preliminary Exercise

Thursday, April 1, 2010

Goodbye !

It's the end of our project and I've had a lot of fun.

I really enjoyed the filming and editing part of this sequence, and have gotten closer to a lot of people thanks to media.

This blog is now officially CLOSED :D


Sunday, March 28, 2010

Question Seven: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Preliminary Exercise brief:
Continuity task involving filming and editing a character opeing a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple lines of dialogue

Main Task:
The titles and opening of a new fiction film, to last a maximum of two minutes.

During the preliminary task, I learnt about the various parts of the planning process such as a storyboard and shooting schedule. (you can view the various preliminary exercise paperwork by clicking on the link in the links list)

The preliminary task also allowed me to fully understand the 180degree rule and how match-on action works as I was able to see how it is achieved.

The various techniques I learnt in the preliminary task, allowed me to complete the main task easier as I had gained some of the skills I would need.

In progression from the preliminary task to the main task, I feel that I have learnt:

  • how to work and get along with people in a group that I have never worked with before.
  • the planning process of a media project especially how to storyboard and create a timeline.
  • how to make the final media product appeal to our chosen target audience - i learnt what appeals and attracts our target audience and was therefore able to incorporate these pleasures into the opening sequence.

  • that it is important to follow your storyboard, timeline and shooting schedule when filming so that you are sure you have got all the shots needed.

  • how to use the software LiveType to create effective titles.
  • that it is important to get feedback through-out the project.
  • that it is important to choose the right kind of people when screening the opening sequence as you need to be sure that they will give constructive critiscism.

Question Six: What have you learnt about technologies from the process of constructing this product?

This is a list of all the software and hardware we used to complete our opening sequence. The advantages and disadvantages of the software used are also included in the table below.
The advantages of the hardware we used were:
  • The camera and tripod were very light so were easy to transport to our shoots.
  • It was easy to set up the equipment.
  • The equipment was high quality so the quality of our project could not be jeopardised due to faulty equipment.
The disadvantages of the hardware we used were:
  • It was very expensive so we had to be careful not to damage it.
  • Although the equipment was light, they were very bulky.
  • We didn't know how to use all the features on the camera, especially the manual settings.
If I was advising someone else who was about to do the project, I would tell them to:

A camera technique that I learnt but we didn't use in our project was the contra zoom also known as the vertigo effect or dolly zoom. Below is a video illustrating the contra zoom.

I feel that we could have used the camera more effectively if we had learnt how to use the manual settings. Therefore, we could have set the focus and used it in interesting ways. We had tried to use the autofocus but found it didn't create exactly the right effect we wanted.

Friday, March 26, 2010

Question Five: How did you attract/address your audience?

We attracted our audience by choosing a genre that is popular among them as we found that people between the ages of 15-24 usually watch horror films when they go to the cinema. Also, during the past few years of cinema, horror films are becoming increasingly popular and more are being released.

We also tried to address specific pleasures in our opening sequence:

  • Emotional pleasures - fear, curiosity

  • Intellectual puzzles - when the audience hears "I think they know" in the phone message, they will wonder "Who knows what?" and why does the main character react in the way she does ? Also, the audience will wonder who is at the door.
The character created was supposed to be relatable to most young adult girls. As mentioned in question 2, the character loves to party and go out, likes to have an alcoholic drink, and is quite obsessive over her appearance. This would allow most of our target audience to be able to relate to her which would make them hopefully symphathise with her and attract them to watch the rest of the film.

Another technique used to attract our audience was the build up of enigma. The beginning of the sequence seems normal; a girl is coming home from a night out, gets a glass of wine and listen to her answering machine messages. The enigma builds up when more of the storyline is revealed in the messages and it peaks when she opens the door, gasps in horror and then slams the door again.

When holding screenings for our opening sequence, we advertised on facebook so that we could invite our audience to watch our sequence.

The internet is a very useful tool to market a fillm especially one from small independent companies such as ours.

If we were to market this film, I would have suggested that we use a viral campaign similar to that of "Paranormal Activity". (!/dontwatchitalone?ref=ts)

Question Four: Who would be the audience for your opening sequence?

Initially, our target audience was quite niche as the film was specifically targeted at males and females between the ages of 15 - 24 years old. However, after finishing our opening sequence, we found that it could appeal to a broader audience consisting of males and females above the age of 24, especially the middle-aged.

As our distribution company and exhibitors are very local to the London area, our audience would most likely be very local as well. However, the audience could eventually become national or even international through internet promotion and screenings at popular film festivals.

It could become a sleeper hit similar to "Paranormal Activity" which had been in circulation for a number of years and was then discovered at a film festival which eventually led to it's release in cinemas and incredible popularity amongst audiences.

Question Three: What kind of media institution might distribute your opening sequence and why?

Our production company is "Black Rose" and is a small UK productiona and distribution company.

This film would have been made by both "Moonlight Studios" and "Black Rose"

"Black Rose" Production Company makes films similar to "Kidulthood" and "28 Weeks Later" which are gritty, drama-filled, realistic films set in London. Therefore, I would say it is similar to other companies such as "Vertigo Films".

I think we were trying to reach young audiences that enjoy watching gritty, realistic films based in London because it is easier for the audience to relate to the characters they are watching if they feel they are similar to each-other.

Our opening sequence would be distributed by small distribution companies that usually work with small independent production companies such as "Revolver Entertainment" and it would be promoted in a similar way to the film "Paranormal Activity" which used viral marketing.

The fact that our production and distribution companies are small and independent, it would be very difficult to get our film exhibited in major cinemas such as Cineworld.

It would first be exhibited at British film festivals such as Frightfest uk (

It would also be exhibited at The Phoenix which is an independent cinema in East Finchley, North London. (

Question Two: How does your opening sequence represent particular social groups?

The social groups that are represented in our opening sequence are gender and age.

The ages represented are young adults around the age of 19 to 24 years old and the gender is female. This social group is usually represented as:

  • innocent

  • fun-loving

  • quite obsessive about appearance

  • naive

  • doesn't usually think things through

  • promiscuous

  • drinking alcohol

  • usually vulnerable
This is shown in various horror movies where young adults are the main characters such as "Prom Night" and "Friday the 13th" as well as the horror series "Final Destination".

Some of these typical social group representations were shown in our opening sequence.

Overall, our opening sequence does follow the usual representation in horror films of female young adults.